Retailers’ feedback revealed several common issues with amateur distributors

• 
  Distributors
• dump products into retail stores.
• 
  Retailers
• are forced to accept products with short expiration dates, compromising brand and product integrity.
• 
  Expiration
• dates are being removed or erased.
• 
  Distributors
• take orders over the phone without ever visiting the stores.
• 
  Lack of sales
• reports or advice on best-selling items for better order forecasting.
• 
  Absence of plan-o-grams (POGs)
• for product placement guidance.
• 
  No impulse or suggested
• selling due to distributors’ lack of product information.
• 
  Limited brand
• signage for ethnic products at retailer locations.
• 
  Distributors
• are not standing behind their products and adopting a “sell and forget” approach.

• 
  Operational Excellence:
• Ensuring timely and accurate delivery.
• 
  Value-Added Services:
• Enhancing growth through marketing and analytics.
• 
  Market Opportunities:
• Innovative go-to-market strategies.
• 
  Diverse Portfolio:
• A broad product range for diverse customer needs.
• 
  Customer Experience:
• Seamless partnership and support.
• 
  Ethical Compliance:
• Upholding the highest standards.