The USA’s ethnic food market is growing fast. In 2023, people spent about USD 41.96 billion on these foods. By 2028, this is expected to jump to USD 62.60 billion. This means the market is growing at a rate of 8.33% every year for five years. There are many reasons for this growth, like people wanting to try new foods and the influence of other cultures. In this introduction, we’ll look at why this market is growing and what it means.